Bioworld debuts Bimba y Lola collection
BIMBA Y LOLA are relaunching an apparel and accessories capsule collection with Bioworld inspired by the painting, “Bathers at Asnières” (1884), one of artist Georges Seurat’s most iconic works. "We felt BIMBA Y LOLA was the perfect partner to execute this exclusive collaboration with London’s The National Gallery," says Richard Radford, head, licensing, Bioworld International. “It’s an exciting opportunity to link the brand (and its fans) to a world-renowned arts institution through a unique drop. All the products in the range are a reinterpretation of a single painting.”
As an official licensee of London’s National Gallery, Bioworld International has fostered this unique project – in it, BIMBA Y LOLA joins the celebrations of the gallery’s 200th anniversary through a drop of apparel and accessories including dresses, shirts and leather handbags, probably the retailer’s signature and most popular item.
The exclusive range becomes available at a select choice of BIMBA Y LOLA locations around the world, including London (Regent St. flagship store), Paris, Miami, Mexico City, Madrid, Barcelona and Singapore. The brand’s online store also features the collection, which uses different crops from Seurat’s iconic painting as large-format images printed on the products.