Bluey hits 3 million book sales in the UK

With over three million books sold in the UK through TCM, BlueyLadybird and BBC Studios have announced a milestone for the Bluey brand. Ladybird, an imprint of Penguin Random House Children's UK, has been publishing the brand since 2021. The success of the books has been phenomenal, with Bluey reaching the top 20 in the preschool charts 51 out of 52 weeks in 2024 and reaching number one in the preschool charts six times. Where's Bluey? is the best-selling title with over 250,000 copies sold via TCM.

Bluey also celebrated World Book Day last month, when Bluey's Little Book became the best-selling WBD book of 2025, selling over 160,000 copies and spending four weeks at number one in the market.

Source: www.licensing.biz