Bonkers Toys to launch official toy line for The Rizzler
Bonkers Toys has secured a master toy agreement with viral influencer Christian Savasta, better known as The Rizzler. The partnership will bring the TikTok creator’s personality to an officially licensed toy line for the first time.
The collection
The collection will include collectible plush toys, figures, and accessories featuring The Rizzler’s signature “rizz face”, an expression characterized by squinting eyes, a raised eyebrow, pursed lips, and a chin stroke. The term “rizz” refers to charisma and is the origin of Savasta’s nickname.
The toys are expected to launch at major U.S. retailers nationwide in Fall 2027. According to Bonkers Toys, the collection will focus on collectability and fan engagement, including playful representations of The Rizzler’s personality and viral moments.
Viral TikTok creator
Christian Savasta, now 10 years old, gained widespread attention on TikTok after his father initially shared lighthearted videos with friends and family. According to the announcement, he has since built a fanbase of millions and has become the youngest‑ever Webby Award winner. His previous collaborations include a limited-edition Rizzler Berry flavor with AriZona and the Rizzwich Meal with Hardee’s.
Bonkers Toys said the partnership reflects the growing influence of creator-led entertainment and the transition of viral digital personalities into mainstream consumer products.
“We’re excited that now they’ll have their very own Rizzler toys to play with,” Savasta said.
Bonkers Toys has previously developed toy lines based on digital creators and brands, including Ryan’s World, Aphmau, LankyBox, Moriah Elizabeth, PrestonPlayz, Skibidi Toilet, Unspeakable, and Warrior Cats.