BrandTrends publishes a report on brand popularity and how to define a winning licensing strategy

Using a popularity index calculated by four measures of awareness and attitude, BrandTrends has published a report for spring 2023. 

This shows the most popular brands around the world. The Popularity Index was developed to make predictions about purchase intent to help determine the sales potential

of IPs-it is unique and proprietary to BrandTrends. For the top 30 most popular brands, it correlates brand popularity index with purchase intent- for girls ages 7-9 in the U.S., Spring'23.

The matrix provides a simple overview of the market and provides several types of insights. 

It shows that Lego is clearly the big winner, far ahead of the competition in both popularity and purchase intent. 

This due to a combination of a large presence in consumers' minds and attitudes. The matrix also shows what potential is still possible for the brand to further increase purchase intentions. 

It also provides an overview of the structure of the market and the competition. 

By comparing brands, it shows how difficult it would be for a new entrant to establish itself and find its way in a market. 

The study also addresses issues such as the impact of genderism on a brand and its market situation. 

The latest report offers a detailed analysis of trends based on brand awareness, popularity, and purchase intent of major entertainment brands worldwide. 

The most important aspect is that the indicator predicts purchase intentions for the product category. 

The service reports four times a year on more than 11,500 different entertainment, fashion or sports brands and surveys more than 200,000 people in 42 countries, from toddlers to seniors.

For more info and insights, visit www.brandtrends.com 

Source: Press release BrandTrends (June12th 2023)