Bratz and Hello Kitty unite for a Superstylish, Supercute Doll Line
Bratz is teaming up with global icon Hello Kitty for the first-ever Bratz x Hello Kitty Collector Dolls, debuting today. Fan-favorite Bratz girls — Cloe, Yasmin, and Jade — step into Hello Kitty’s world with all-new, custom-designed looks inspired by her signature kawaii style. Launching just ahead of Hello Kitty’s birthday on November 1, this limited-edition collection is made for collectors, trendsetters, and fans of all things cute and kawaii. The collaboration also serves as a playful tribute to Hello Kitty’s milestone birthday season, celebrating more than five decades of supercute style.
Pop culture touchstones
Both Bratz and Hello Kitty have evolved beyond the toy aisle to become true pop culture touchstones, each with devoted, multigenerational fanbases around the world. Since their debuts, these two brands have captured hearts through their distinctive characters, signature aesthetics, and celebration of self-expression and friendship. With Bratz approaching its 25th anniversary and Hello Kitty beloved in over 130 countries, this collaboration brings together two global icons at a moment of peak cultural nostalgia. For more than 50 years, Hello Kitty has inspired generations across fashion, art, music, and design — making her not just a character, but a timeless cultural icon recognized worldwide.
Custom-designed Hello Kitty-inspired look
Each collector doll features a custom-designed Hello Kitty-inspired look, complete with premium details, standout accessories, and elevated packaging sure to surprise and delight fans and collectors alike.“At its core, this collaboration is about celebrating individuality and the joy of expressing yourself in your own unique way,” said Jill Koch, SVP of Brand and Marketing at Sanrio, Inc. “Hello Kitty has always inspired friendship, kindness, and creativity, while Bratz encourages bold style and confidence. Together, they bring a playful energy that invites fans of all ages to embrace their true selves and share the fun of fashion and friendship.”