Bratz continues its Social Media virality

Bratz, the on-trend lifestyle and fashion doll brand from MGA Entertainment (MGA), released season two of its weekly original social animated series, Alwayz Bratz. 

The success story continues

Available now on Instagram and TikTok, the all-new season consists of short-form episodes under two minutes and features core characters – Sasha, Jade, Cloe and Yasmin – and friends. After nailing their pitch and successfully landing their very own reality show in season one, the second season follows the girls as they begin filming, offering a fun, meta-filled narrative packed with insider reality TV references. 

Partnership with CapCut

In addition to season two of Alwayz Bratz, the brand announced its all-new AI branded effect in partnership with CapCut, a leading video editing app, that can be used across social platforms including TikTok and Instagram. The sophisticated effect applies a “bratzification” layer to transform users into their very own Bratz character. Adding even more possibilities for fans to engage with the series, the effect is specifically designed to imitate the Alwayz Bratzseason two animation style. 

Source: www.globenewswire.com