Bratz expands partnership with Kylie Jenner

MGA Entertainment, has announced the launch of the Bratz x Kylie Fashion Dolls - Day & Night Editions and the Bratz x Kylie 24-inch Fashion Doll in collaboration with global icon Kylie Jenner. 

The fashion dolls are an extension of the high-profile partnership that launched earlier this month with the Mini Bratz x Kylie Jenner Collectibles. 

Fans can now finally pre-order the dolls they've been looking forward to. The Bratz x Kylie Fashion Dolls are the first-ever celebrity version of the eleven-inch dolls Bratz has launched.  

Two looks for the dolls

The Bratz x Kylie Fashion Dolls are available in two iconic styles: a bold day look and an elegant night look. The Bratz x Kylie Fashion Dolls Day & Night Editions are available for pre-order now and will be on shelves October 1.

Exclusive experience via QR code

Customers can scan an exclusive QR code in-store to unlock the AR experience, which transports them into a 360 Bratz world featuring animated Bratz characters and Kylie Jenner. 

Consumers can explore different Bratz environments and do photo shoots with their favorite characters, walk a virtual catwalk and capture it all to share on social media. 

The program will be available at all Walmart stores in the U.S. from October through the end of the year.

Source: MGA Entertainment