Brawl Stars and adidas launch multi-phase global partnership

adidas and Brawl Stars have announced a multi-phase collaboration that combines digital gameplay, apparel, and in-person fan experiences. The partnership includes an in-game event, a competitive tournament format, exclusive skins, apparel and footwear collections, and live activations in select cities.

Football-themed competition

The in-game “Starr Cup” event runs until July 2 and introduces a football-themed competition inside Brawl Stars, featuring new gameplay mechanics, team-based matches, and adidas-branded rewards such as exclusive skins and digital items. Players can also unlock additional rewards through adidas’ loyalty program.

Junior-focused apparel and footwear collection

The collaboration also includes a junior-focused apparel and footwear collection inspired by Brawl Stars characters, featuring clothing items and sneakers designed with character-themed aesthetics and collectible design elements. A second collection is planned for 2027.

Real-world fan activation

In addition, adidas is hosting a real-world fan activation at its “Home of Soccer” event in Brooklyn, New York, where fans can take part in interactive gameplay experiences, try themed activities, and access exclusive merchandise and giveaways.

The partnership aims to merge gaming culture, sportswear, and live fan engagement, connecting digital and physical experiences for the Brawl Stars community.
Source: https://news.adidas.com/partnerships/brawl-stars-and-adidas-launch-multi-phase-partnership-across-digital--apparel--and-an-in-person-fan-/s/5890ecd2-73f5-407f-866f-e61463d9cc62