BTHA reveals Toy Retailer of the Year 2025 finalists

The British Toy & Hobby Association (BTHA) has revealed the shortlisted finalists for the 2025 Toy Retailer of the Year Awards. Elected through a judging process led by the BTHA, the finalists represent the full spectrum of the toy retail sector, including independent retailers, national chains, online businesses, and toy departments. All shortlisted retailers are also contenders for the highly regarded Overall Toy Retailer of the Year 2025 title.

The winners in seven categories will be announced on the opening evening of Toy Fair during the Toy Industry Awards, Tuesday 20 January 2026.

Independent Toy Retailer of the Year (single store)

• Dalscone Toy Shop, Dumfries
• Toys N Tuck, Southend On Sea
• Banba Toymaster, Dublin

Independent Toy Retailer of the Year (multi store)  

• Howleys Toymaster
• SMF LTD / Toytown
• Toy Barnhaus

Toy Department of the Year

• Fenwick
• Toy Emporium at Webbs Garden Centre, Wychbold
• Garsons Garden Centre, Esher

Multiple Toy Retailer of the Year

• The Entertainer
• Argos/Sainsburys
• Smyths

Partnership Award

• Selfridges
• Smyths
• B & M Stores

Outstanding Achievement Award

• Toys Toys Toys, Liverpool
• Booghe Toys
• The Entertainer

Online Excellence Award

• Amazon
• Smyths
• Very

Source: https://www.toysnplaythings.media/btha-announces-2025-toy-retailer-of-the-year-finalists/