Build-A-Bear x Hello Kitty and Friends workshop expands nationally
Build-A-Bear Workshop, the iconic retail experience known for bringing a little more heart to life, and Sanrio, the global lifestyle brand best known for Hello Kitty, today announced the national expansion of the Build-A-Bear x Hello Kitty and Friends Workshop with new locations set to open at American Dream in East Rutherford, New Jersey, and Mall of America in Bloomington, Minnesota, in early 2026.
Iconic stuffing experience
Each Build-A-Bear x Hello Kitty and Friends Workshop immerses guests in the world of Hello Kitty, with signature touches from both brands throughout, including pink shopping bags and aprons, custom Cub Condos, and more. Guests choose their favorite character, take part in the iconic stuffing experience and signature Heart Ceremony, then personalize their new friend with themed outfits, scents, sounds, and accessories inspired by Hello Kitty, Cinnamoroll, Kuromi, My Melody, and the whole crew.
Welcome guests from around the world
"From the moment we opened in Los Angeles, it was obvious that fans connected with this experience in a meaningful way," said Chris Hurt, Chief Operating Officer Build-A-Bear Workshop. "Bringing the Build-A-Bear & Hello Kitty and Friends Workshop to American Dream and Mall of America gives us the opportunity to welcome guests from around the world who travel to these iconic destinations throughout the year.“
These new Workshops continue to expand the one-of-a-kind Build-A-Bear x Hello Kitty and Friends experience to fans across the country. For generations who grew up with Build-A-Bear's heart and Hello Kitty's bow, this is where nostalgia meets new memories by always adding a little more heart to life.