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Bulldog announces good news for Sesame Street’s grown-up fans

New adult products are being launched as part of a collaboration between Bulldog Licensing, TruffleShuffle and Pawprint Family. 

The two new product lines are designed to strengthen and expand the brand's presence in UK retail to serve the growing adult market.

TruffleShuffle's Semamstrlaßen collection launched June 23 and depicts the most popular series characters on outerwear, accessories and mugs, 

among other products. Friendliness, togetherness and friendship - these central brand values of Sesame Street are embodied on the collection 

and will also be the motto of subsequent additions to the range. Pawprint Family's new Sesame Street collection, which will be released this summer 

through its online store and other online distribution channels, will include lapel pins and embroidered patches featuring popular Sesame Street characters. 

 

“The strength of Sesame Street across a multitude of media platforms and at retail is a testament to its continuing relevance and enduring appeal across 

multiple generations, including a very receptive and enthusiastic adult market. TruffleShuffle and Pawprint Family are respected and popular names in their field, 

and we’re delighted to be partnering them as we continue the successful expansion of Sesame Street into carefully chosen adult-focused product lines.”, Rob Corney, Bulldog Licensing Group MD. 

 

Source: www.brandora.de