Burger King launches Hello Kitty and Friends mystery toys
Burger King is launching a limited-edition Hello Kitty and Friends King Jr. Meal across participating US restaurants from October 20, 2026. Each meal includes one of six exclusive character toys hidden in a mystery blind box.
The collection features Hello Kitty, My Melody, Kuromi, Cinnamoroll and Keroppi, all wearing Burger King crowns. Some figures also feature popular Burger King items, while a limited number of special gold-coloured Hello Kitty toys offer an additional collectible.
The meal includes a choice of chicken nuggets, a hamburger or cheeseburger, fries or applesauce, and a drink. It also comes in themed packaging with an exclusive Hello Kitty crown, while supplies last.
To celebrate the launch, Burger King will host a one-day Golden Claw Machine experience at its Downey, California, restaurant on October 23. Visitors will have the chance to win Hello Kitty toys, including a one-of-a-kind, 14-karat gold-plated figurine.
The collaboration brings together Burger King and Sanrio to offer fans of all ages a playful new collectible experience.