Care Bears and adidas Originals team up on new collection

The Care Bears brand has teamed up with adidas Originals for a new colourful collection for the Autumn/Winter season.

The collaboration brings the Care Bears characters and visual identity to a range of footwear, apparel and accessories, targeting both children and adults.

The collection combines the playful and colourful world of Care Bears with the established style of adidas Originals. It marks another fashion and lifestyle collaboration for the Care Bears brand, expanding its presence beyond its traditional children’s entertainment and product categories.

The new range gives fans of the Care Bears an opportunity to incorporate the characters into everyday fashion, while also introducing the brand to adidas Originals consumers through a broader selection of products.

The partnership forms part of the ongoing development of Care Bears across fashion and lifestyle, with the brand continuing to build collaborations that bring its characters and distinctive colourful aesthetic to new consumer categories.

Source: www.licensingsource.net/care-bears-and-adidas-originals-team-on-colourful-new-collection/