Care Bears and Benetton launch capsule collection
Cloudco Entertainment, the owner of the Care Bears brand, has teamed up with fashion label Benetton to launch an exclusive capsule collection aimed at children. The partnership, managed by Italian licensing agency Maurizio Distefano the evolution of Licensing, will feature specially designed Care Bears–inspired t‑shirts and sweatshirts for kids aged 1–14, available in Benetton stores during the Spring–Summer 2026 season.
Positive message
This collaboration brings together Care Bears’ iconic colourful characters and positive message of joy and friendship with Benetton’s creative, inclusive fashion style. The collection reflects the 2026 theme “Colours of Caring”, celebrating how the brand uses colour to symbolise different expressions of caring, and aims to offer playful yet stylish apparel for both children and families.
Self-expression
Executives from both Cloudco and Benetton emphasise that the partnership unites two beloved global brands with shared values of self‑expression and fun design, and they are confident the collection will resonate with fans of all ages.