Care Bears partners with Leomil for 2027 footwear launch
Care Bears has partnered with Leomil to launch a children’s footwear collection across EMEA and Latin America in 2027. The deal was brokered by License Connection, the brand’s licensing representative in the Benelux region.
The collection will be available at major retailers and will feature colourful styles for children and families, including footwear with light‑up soles designed to appeal to young Care Bears fans.
Kimberley McIntyre, director of brand management at Authentic Brands Group, said the partnership will bring the Care Bears brand to life in a new product category. Leomil’s licensing director Tsirah Milhado said the company’s footwear expertise would be combined with the Care Bears brand and its positive message.
The partnership expands Care Bears’ global licensing presence as the brand continues to connect with new generations through products centred on kindness, connection, and caring.