Champion launches "Fall Guys" capsule                                                                                                                                                           

The Champion label launches a capsule collection featuring global gaming phenomenon Fall Guys.

The collection was already launched on August 31 and includes hoodies, T-shirts and sweatpants by Champion, 

featuring Fall Guys motifs in black, white, pink and yellow. Starting September 7, game participants 

will also be able to purchase Champion styles through the Guys online store, according to the label.

all Guys is a free-to-play battle royale game developed by Mediatonic and published by Epic Games, 

which was the third most played Playstation title in Europe in July 2023. Champion has long considered itself 

part of the gaming community, selling special gaming goodies, among other things. 

"With more than 100 million gamers around the world, we are excited to be able to reach a new audience with this project 

and further develop our relationship with the wider gaming community in Europe," said Chris Haggarty, EMEA Marketing Director. 

The collaboration with Champion is part of the global Fall Guys licensing program.

Source: www.fashintoday.de