China Bridge Content and Jerde partner on theme park IP development

China Bridge Content and JERDE have entered a strategic partnership to develop intellectual property projects for theme parks and immersive entertainment destinations. The agreement was announced during the Asia Amusement & Attractions Expo in Guangzhou, China.

Develop projects across multiple categories

The collaboration combines China Bridge Content’s expertise in storytelling and original IP creation with JERDE’s experience in designing large-scale entertainment and mixed-use destinations. Together, the companies plan to develop projects across theme parks, cultural attractions, tourism, and location-based entertainment.

China Bridge Content

China Bridge Content was founded by Josh Selig, creator of children’s brands including Wonder Pets! and Super Wings. The company has previously collaborated with organizations such as Smithsonian Institution, SeaWorld, and Chimelong Group.

Jerde

JERDE’s portfolio includes projects linked to Universal Destinations & Experiences, renovations at Disneyland Paris, and developments such as Bellagio.

Create immersive entertainment experiences

Josh Selig said the partnership aims to combine original intellectual property with internationally recognized architectural design to create immersive entertainment experiences. JERDE executive Mark Liu added that the collaboration will strengthen integrated solutions for entertainment, tourism, and cultural destinations while enhancing visitor engagement.

Source: www.licensingmagazine.com/2026/05/15/china-bridge-content-and-jerde-partner-for-theme-park-ip/