China’s First LEGOLAND Resort Opens to Packed Crowds Despite Heatwave

China’s first LEGOLAND Resort opened its doors in Meishan, Sichuan province, drawing large crowds on its debut day despite soaring temperatures from a regional heatwave, according to Reuters. The highly anticipated theme park, operated by Merlin Entertainments, welcomed thousands of families and LEGO fans eager to experience the brand’s signature attractions.

The new resort features themed rides, interactive play zones, and a LEGO-themed hotel, offering immersive experiences for children and adults alike. The opening marks a significant milestone for Merlin Entertainments and the LEGO brand as they expand their presence in the fast-growing Chinese family entertainment market.

Despite the challenging weather, visitors flocked to the park, highlighting the strong demand for branded entertainment destinations in China. The successful launch is expected to pave the way for further LEGOLAND developments across the country.

Source: Reuters