Chuck E. Cheese and Asmodee launch Spot It! summer experience
Chuck E. Cheese and Asmodee have launched a partnership to bring the popular card game Spot It! to life through a large-scale summer experience across more than 500 Chuck E. Cheese locations in the United States and Canada.
Immersive, multi-platform experience
The initiative transforms the fast-paced matching game into an immersive, multi-platform experience featuring in-venue gameplay, interactive dance floor activations, digital content, social media engagement and family-focused activities. According to the companies, the program represents the largest location-based entertainment activation for Spot It! to date.
Gameplay segments on more
Running from June through September 2026, the campaign includes Spot It!-themed gameplay segments on more than 3,000 screens across the CEC Media Network, interactive dance floor experiences, printable activity sheets with bonus rewards, social media games and a national sweepstakes offering prizes from both brands.
The collaboration is designed to extend the Spot It! experience beyond the tabletop while encouraging children and families to engage in active, shared play. In September, selected Chuck E. Cheese locations will also offer in-person Spot It! game demonstrations and sampling opportunities.
Both companies said the partnership reflects their shared focus on creating interactive family entertainment experiences that combine physical and digital play.