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Chuck E. Cheese and The Toy Foundation Celebrate International Day of Play with Free Active Play and Fundraising Initiatives

Chuck E. Cheese, the world’s leading family entertainment center, is partnering with The Toy Foundation™ to celebrate the International Day of Play on June 11, 2025. This collaboration aims to highlight the importance of play for children’s development and well-being, as recognized by the United Nations’ International Day of Play, established in 2024.

On June 11, participating Chuck E. Cheese locations across the US, Canada, and several countries in Latin America, the Middle East, and the Caribbean will offer free active play all day for children under 56 inches tall in their new Adventure Zones, which feature Trampoline Zones and Superhero Playground attractions. Families can access this offer with a coupon available at www.chuckecheese.com/dayofplay.

Throughout June, more than 400 Chuck E. Cheese locations in the US and Canada will support The Toy Foundation’s mission to deliver toys and play opportunities to children in need through two fundraising campaigns:

  • National Fundraiser (June 9–12): 20% of sales from guests who mention The Toy Foundation at checkout will be donated.
  • Round It Up Campaign (June 1–30): Guests can round up their purchase or donate $1, $3, or $5 in-store or online.

Proceeds will help The Toy Foundation expand its reach, providing toys and play experiences to children in hospitals, underserved communities, and crisis situations worldwide.

David McKillips, President and CEO of Chuck E. Cheese, emphasized the company’s commitment to creating positive play experiences and supporting communities: “Our partnership with The Toy Foundation extends our mission beyond our Fun Centers, and into communities where the power of play can truly transform lives.”

Pamela Mastrota, Executive Director of The Toy Foundation, added: “Their commitment to joyful play experiences aligns perfectly with our mission to deliver the vital benefits of play to children facing life's most difficult circumstances.”

For more information:
www.chuckecheese.com/dayofplay
www.toyfoundation.org

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