Chupa Chups enters the lifestyle industry

South Korean company Handhug Inc. and Perfetti Van Melle Group have teamed up to release a stationery and home collection with the brand Chupa Chups.

The collection, which will be themed "Lifestyle for vivid people," includes a diverse selection of lifestyle products in bright colors that can be integrated into people's daily lives. 

Kitchen utensils, stationery, decorative items-all in the bright Chupa Chups colors, are designed to express lightness, fun, joy and freedom.

Later this summer, the collection will be available on Handzug online platforms, as well as in bookstores and online malls in South Korea.

"This playful line of lifestyle products from Handhug will allow Koreans to add a whimsical and colorful touch to the everyday objects they surround themselves with, 

allowing them to indulge in Chupa Chups style in everyday moments," commented Marta Ballesteros, Global Licensing Manager of Perfetti Van Melle.

Source: www.lesemeur.ulb.ac.be