Clueless Turns 30: New Dolls, TV Sequel, and Brand Collaborations Celebrate Iconic Film

The 1995 teen classic "Clueless" is celebrating its 30th anniversary with a wave of new consumer products, brand partnerships, and content initiatives that highlight its enduring pop culture influence. Paramount Pictures is marking the milestone with a series of high-profile collaborations, including the launch of Clueless-themed Bratz dolls by MGA Entertainment and a new line of Barbie dolls from Mattel, featuring the film’s iconic characters Cher Horowitz and Dionne Davenport. Mattel is also releasing a Polly Pocket playset and Fisher-Price Little People collectibles inspired by the movie.

Beyond toys, the anniversary campaign extends to lifestyle experiences. The L’Ermitage Hotel in Beverly Hills has introduced a Clueless-themed suite, offering fans a chance to immerse themselves in Cher’s world with themed décor and fashion pieces. Meanwhile, a TV sequel series is in development at Peacock, with original star Alicia Silverstone set to reprise her role as Cher, tapping into the current trend of reviving beloved female-centric franchises.

Clueless’s 30th anniversary strategy demonstrates the brand’s cross-generational appeal and its strong position in the licensing and toy industries. With new products, immersive experiences, and fresh content, the franchise continues to resonate with both nostalgic fans and a new generation of consumers.

Source: Kidscreen