Conquering the market with Spielwarenmesse, the world's leading toy fair
After the successful re-launch of Spielwarenmesse, planning for the 73rd edition is in full swing. For the first time, it will be held on the newly decided sequence of days. At the usual time at the beginning of the year, the world's leading fair will showcase the industry's new products and trends from Tuesday, January 30 to Saturday, February 3, 2024 at the Nuremberg Exhibition Center. The adaptation received much positive feedback from exhibitors and visitors. Applications for returners and new exhibitors will run until the end of May and July, respectively. There are special offers for industry and trade show newcomers.
Optimal time for an effective trade fair presence
At the beginning of the year, Spielwarenmesse is the perfect start to the season for the industry's global order business. By choosing the new fair date, the organizer has responded to current market conditions and at the same time taken into account the concerns of the various national and international target groups, as Christian Ulrich, Spokesman of the Executive Board of Spielwarenmesse eG, emphasizes: "The offer of an additional working day is very much appreciated, as is the retention of the fair Saturday for the German specialist retail trade." Participation in the fair still means unique business efficiency with cost and time savings. Registration for existing exhibitors is still open until May 31. New exhibitors have until July 31 to submit their booth applications.
Take advantage of newcomer offers
Participating in a trade fair in addition to everyday business presents many young entrepreneurs with time and financial challenges. Spielwarenmesse is an important event, especially for newcomers to the industry, to get their companies off the ground on the world market for toys. That's why special subsidies and participation packages are available for their uncomplicated market entry. For example, the attention-grabbing StartupArea in Hall 3A, including the "Young Innovators" support program, will be continued. In addition, the New Exhibitor Package will be relaunched after its successful introduction in 2023. It now offers new exhibitors stand sizes of up to 20 m² in addition to the previously bookable stand of up to 12 m². The package includes a complete range of basic equipment, from stand space and stand construction to marketing services. In addition, webinars help companies prepare for their first-time participation. A personal contact person answers all questions about the event from registration to the trade fair. "The all-round carefree package can be taken up three times in a row. In this way, we help newcomers to establish themselves step by step in the industry," explains Christian Ulrich. Exhibitor registration can be found at www.spielwarenmesse.de/anmeldung.