Coolabi Group rebrands as Four Trees Media

Coolabi Group has rebranded as Four Trees Media, marking a new phase in its development as a global kids’ and family entertainment franchise builder. The new brand brings together its books, digital content, television, consumer products, and gaming activities. Its literary division, Working Partners, will also adopt the Four Trees Media name.

Name inspired by Warrior Cats

The name is inspired by Warrior Cats, the company’s flagship franchise, in which Fourtrees serves as a gathering place for the Clans. The rebrand reflects the company’s focus on storytelling, digital innovation and building global franchises across multiple platforms.

Warrior Cats has sold more than 90 million books and generated billions of views across social and gaming platforms. An animated series is in development for Tencent Video in China and Southeast Asia and Disney+ internationally. The Warrior Cats: Ultimate Edition game on Roblox has been played more than 780 million times, while Warrior Cats: Clans of the Forest, a turn-based role-playing game, is launching for PC and major consoles through a deal with Trailmark Games.

Four Trees Media’s wider portfolio also includes Beast Quest, The Lady Grace Mysteries, Heartland, Purple Ronnie, The Large Family, and King Arthur’s Disasters.

The company will continue investing in digital capabilities and audience engagement to develop its intellectual property into global, multi-platform franchises.

Source: https://fourtrees.com/news/coolabi-group-rebrands-as-four-trees-media/?utm_source=chatgpt.com