Crayola and TheSoul Publishing expand collaboration

The basis of the further collaboration is an initial campaign that significantly boosted YouTube performance for Crayola, the global leader in creative expression products. 

This included increasing organic views by more than 40x from the average monthly performance in Q4 2022 compared to April 2023. 

Viewing hours also increased 30-fold over the same period and subscriptions increased significantly. 

The goal of the campaign is to increase Crayola's digital reach, reaching even more people with the company's creative content.

“We are thrilled to deepen our partnership with TheSoul Publishing, continuing our mission to elevate our crafting content and enrich our content library. 

Their global reach and unparalleled ability to create high-quality video content align perfectly with our commitment to inspire creative self-expression in every child. 

The extraordinary growth we have achieved together validates this partnership, and we are eager to explore the new heights we can reach in the next phase of this journey.”, 

said Victoria Lozano, Executive Vice President, Marketing at Crayola.

Source: www.thesoul-publishing.com