Crayola debuts collection with Coral Eyewear
Coral Eyewear and Crayola, the beloved brand that inspires creative expression, announced today a multi-year licensing partnership that will bring bold and colourful eyewear to the children’s optical market. The Crayola Eyewear Collection has already been picked up by major optical retailer, Asda Opticians, so young glasses wearers will be able to shop the range across the UK this spring.
Inspire self-expression
Designed to inspire self-expression, each pair combines Crayola’s iconic colours including Red, Pink and Blues, with Coral Eyewear’s focus on quality and sustainability. The frames are made using S70 bio-acetate, an innovative material created from renewable materials such as cotton and plant byproducts —reinforcing the brand’s commitment to reducing environmental impact. The brand is known for its use of recycled and regenerated materials which includes being the first UK eyewear business to create a collection with ECONYL regenerated nylon.
Vibrant spirit
“We’re thrilled to bring Crayola’s vibrant spirit to the world of optical fashion through this exciting partnership with Coral Eyewear,” said Rob Spindley, International Licensing Director at Crayola. “This collection celebrates creativity, self-expression, and colour in a way that’s uniquely Crayola—empowering kids and families to see the world through a more imaginative lens.”
Crayola and Coral Eyewear invite young eyewear users to colour their world—now with frames as fun and expressive as their imaginations.