Crayola launches global McDonald's Happy Meal experience
Crayola has teamed up with McDonald's for the first time on a global scale with a new Happy Meal experience to propel kids' imagination into orbit and transform the universe into a canvas for creativity.
Space-themed activity kits and toys
The Happy Meal features an exclusive lineup of co-branded, space-themed activity kits and toys designed to encourage hands-on creative moments that the whole family can share. The limited-edition Planet McDonald's Happy Meal is rolling out at participating McDonald's restaurants in more than 60 countries in EMEA, the UK, Asia, and Canada, with availability varying by market through March 2026 while supplies last.
Interactive digital experience
The campaign also incorporates an interactive digital experience in which kids can scan their creations and watch them come to life in a vibrant space-themed environment filled with opportunities to explore, learn, and create even more.
Imaginative illustrations created by children
The Happy Meal boxes and campaign advertising showcase imaginative illustrations created by children, celebrating the authentic creativity that fuels the campaign. And, in a first for Crayola, the leader in children's creative expression products has become a supplier of colored pencils for McDonald's. Another distinct element of the program is the integration of Crayola's creative IP across all marketing touchpoints.The collaboration also supports parents' desire for meaningful, hands-on play while offering their children a way to extend their creative adventure into the digital universe.