Cubcoats expands into Middle East, Türkiye and Canada

Cubcoats, known for its 2-in-1 wearable plush products, is expanding into the Middle East, Türkiye, and Canada through a new partnership with BBM Licensing, which will act as the brand’s exclusive regional licensing agent.

The expansion will bring Cubcoats’ transforming characters to new audiences and product categories, with BBM Licensing contributing its regional expertise and retail relationships.

Focus on consumer products and retail experiences

The licensing programme will focus on consumer products and retail experiences across categories including apparel, toys, and accessories. Products will build on Cubcoats’ signature design, which transforms a wearable hoodie into a plush toy.

Regional retail activations and new licensing partnerships are planned to support the launch from later this year.

“Cubcoats is one of those rare brands people fall in love with the moment they see it,” said Amer Bitar, CEO of BBM Licensing. He added that the company aims to introduce the brand to families across the three markets and develop a licensing programme reflecting its appeal to both children and parents.

Cubcoats CEO Frankie Ordoubadi said BBM Licensing’s regional knowledge and established relationships made it a suitable partner for expanding the brand into new markets and product categories.

2-in-1 wearable plush

Cubcoats was launched as the creator of the original 2-in-1 wearable plush: a hoodie that can be transformed into a stuffed companion and back again. The brand targets both children and collectors.

BBM Licensing, based in Canada and the Middle East, specialises in brand management and licensing, with a focus on connecting international brands with new markets through licensing, retail development and regional expertise.

Source: https://www.bbmlicensing.com/post/cubcoats-expands-middle-east-turkey-canada-bbm-licensing