DeAPlaneta Entertainment: KIMBE as partner for events in Spain and Portugal
DeAPlaneta Entertainment has named KIMBE as the new licensing agent for live events and experiences related to the children’s brands Milo and Maya the Bee in Spain and Portugal.
Development and promotion
Under the agreement, KIMBE will manage the development and promotion of live entertainment initiatives for both franchises, including theatrical productions, interactive experiences, and family-focused events. The partnership aims to strengthen the presence of the brands across the Iberian market through location-based entertainment and audience engagement activities.
Expand internationally
Milo, the preschool series centered on roleplay and career exploration, continues to expand internationally with growing visibility among young audiences. Meanwhile, Maya the Bee, one of DeAPlaneta Entertainment’s most established children’s properties, remains active through content distribution, merchandising, and experiential formats.
DeAPlaneta Entertainment stated that the collaboration with KIMBE reflects its broader strategy of extending its brands beyond screen-based content into immersive and interactive consumer experiences. The company also emphasized the increasing importance of live events as a way to connect families with children’s entertainment properties in local markets.