Disguise and The Pokémon Company sign multi-year contract

Disguise announced an expansion of its long-standing agreement with The Pokémon Company International through a multi-year contract extension. This agreement grants Disguise distribution rights in North America as well as EMEA, ANZ and select parts of LATAM, reinforcing its position as a leader in the costume industry and allowing them to continue to design, develop, and manufacture Pokémon-inspired costumes and accessories now for fans domestically and internationally.

Substantial sales growth

Since the launch of its inaugural Pokémon costume line in 2019, Disguise has experienced substantial sales growth and successfully expanded its portfolio to include a broader range of iconic Pokémon such as Bulbasaur, Charizard, Squirtle, Grookey, Scorbunny, and Sobble. In response to the growing demand for premium Pokémon costumes, this extended licensing agreement positions Disguise to further leverage the enduring popularity of Pokémon, driving innovation and delivering immersive costume experiences to consumers.

With this expanded agreement, Disguise will introduce an extensive range of Pokémon-themed costumes and accessories, available at retailers—both in-store and online—this fall.

Source: www.globenewswire.com