Disney announces new consumer products structure and leadership

Disney has announced additional details of the new structure of its Disney Consumer Products (DCP) business, following the decision to move the majority of the division into the Disney Entertainment segment.

Effective October 4

Effective October 4, DCP’s global licensing and publishing businesses will move under Disney Entertainment – Studios, bringing them closer to Disney’s creative content groups. Disney Parks Merchandise, Disney Store and DisneyStore.com will remain part of Disney Experiences.

Cathleen Taff named President, Disney Entertainment

As part of the transition, Cathleen Taff has been named President, Disney Entertainment – Studios and Consumer Products, reporting to Alan Bergman. In addition to leading the incoming DCP businesses, she will continue to oversee Production Services, Franchise Management and Theatrical Distribution for Disney’s entertainment studios, as well as Disney Theatrical Group and Disney Music Group.

Lisa Baldzicki expanded responsibility

Lisa Baldzicki will continue to lead the Disney Parks merchandise business, with expanded responsibility for global Parks merchandise and Disney’s owned and operated retail businesses, including Disney Store locations worldwide and DisneyStore.com. She has also been appointed Executive Vice President, Global Experience & Innovation, leading a newly formed team focused on identifying emerging trends and opportunities and scaling successful ideas across Disney Experiences.

Source: https://thewaltdisneycompany.com/news/consumer-products-leadership-structure-announcement/