Disney Consumer Products and Just Play launch new Stitch products

Just Play and Disney are launching an innovative toy collection to coincide with the upcoming live-action film. The movie, which hits theaters at the end of May, is a reimagining of the popular 2002 Disney animated film Lilo & Stitch. The new Lilo & Stitch toys are available for the first time at major retailers, and more products will be released throughout the spring and summer. In addition to a plush Stitch with many features, including over 50 sounds and animated eyes, the Lilo & Stitch toy line includes an assortment of plush, figures and collectible toys that allow fans of all ages to immerse themselves in the world of Stitch.

“We are very excited to give shape to this new version of Stitch in products around the world,” says Sunny Lauridsen, Senior VP of Brand Strategy and Marketing at Just Play. “Our line captures Stitch's big personality and the heart of the story in products that will delight fans of all ages,” said Paul Gitter Executive VP, Global Brand Commercialization, Disney Consumer Products.

Source:https://toyworldmag.co.uk/just-play-announces-global-toy-line-for-live-action-lilo-stitch-movie/