Disney kicks off the season with a new holiday campaign

This holiday season, Disney is inspiring fans and families everywhere to “Make Someone’s Holiday Magic,” celebrating the joy of giving and the powerful connection that countless people share with Disney during this special time of year. The celebration begins with the all-new, A Disney Holiday Short: Best Christmas Ever, from Academy Award winner Taika Waititi, available today on Disney+ and online. Next month, Disney will embark on a Holiday Magic Tour to more than 20 cities around the world, spreading cheer through donations, community activations, special surprises, and moments of joy for kids and families. And all season long, Disney holiday magic will be available through special experiences at Disney Parks and Resorts and beloved stories that come to life across our films, series, toys and collectibles, and more.

Creating memories

“For generations, Disney has been part of how families celebrate the holidays—through the impact we have in communities, the stories we share, and the lifelong memories we help create that bring people together,” said Disney’s Joanna Balikian, Senior Vice President, Brand Management. “This year, Disney is continuing that legacy of making magic during the holidays all over the world.”

A Disney Holiday Short: Best Christmas Ever

For the second year in a row, Disney and Taika Waititi have collaborated on a heartwarming original story of friendship for the holidays in A Disney Holiday Short: Best Christmas Ever. At the center of the story is a little girl and her doodle who comes to life on Christmas Day after Santa mistakes the drawing for a holiday wish. The short follows the charming story of the friendship between the girl and the animated product of her imagination during this magical season in a uniquely Disney way.

The power of friendship and imagination 

“What makes this story uniquely Disney is the fact that it’s set in the world of a kid. It’s a kid and her new best friend, navigating the complex world together, and doing it just with the power of friendship and imagination,” said Taika Waititi.

Source: https://thewaltdisneycompany.com/disney-kicks-off-the-season-with-a-new-holiday-campaign/