Dole Food Company Selects New Licensees
Dole Food Company, a produce brand, has teamed up with three licensees to grow its licensing program: Fetch for Pets for pet treats, Dyla Brands for drink mixes and Moose Toys for toys and collectibles. Brokered by Beanstalk, Dole’s global brand extension licensing agency, the three new partnerships extend the produce brand into new categories.
Moose Toys, an Australian-owned toy design, development and distribution company recognized globally for the innovation and success of leading collectibles, crafts, dolls, games and youth electronics, unveiled a line of new Shopkins Real Littles themed after 10 Dole fruit and vegetable characters. Among the characters are a mini banana and pineapple, a strawberry, blueberries, mandarins, grapes, romaine lettuce and a carrot, as well as a Chipotle and Cheddar chopped salad kit, Caesar salad kit and a limited-edition banana character. The line launched earlier this year at Target, Amazon, Family Dollar and several grocery outlets. Entering the toys and collectibles category enables Dole to continue its long-standing efforts toward educating younger age groups on the importance of wellness and nutrition.
Furthermore, as education is a big part of Dole’s mission, it was appropriate to partner with Moose Toys on these adorable, mini collectible toys that make the produce recognizable to children. Shopkins Real Littles brings household brands you find at grocery into miniature form with incredible precision and accuracy. Dole is the first fresh produce brand to enter the mini collectible market with your favorite Dole fruits and veggies! We’re excited to have them all on board.”