Dove launches Bridgerton collection at Target
Beauty brand Dove has teamed up with the global phenomenon show, Bridgerton - from Netflix and Shondaland - to unveil a new limited-edition collection ahead of the Season 4 Global Premiere. The Dove x Bridgerton Limited-Edition Collection transforms everyday rituals into royal indulgence with four enchanting scents, nourishing formulas and bespoke packaging inspired by the romance, mystery and opulence of the Ton. Dove honors the women who choose to show up as their true selves even when modern beauty standards still whisper what beauty "should" be. Grounded in real beauty and inspired by the world of Bridgerton, this collection and partnership celebrates authenticity as the talk of the ton.
Cultural movement
"Bridgerton has influenced a cultural movement for embracing your own real beauty, which is very true to the Dove brand," said Marcela Melero, Chief Growth Officer, Dove Personal Care North America and Dove Masterbrand.
Beloved Dove formulas
The collection's four captivating fragrances are available in a range of Dove products including Body Wash, Body Scrub, Body Mist, Hand Wash, Antiperspirant Deodorant, and Beauty Bars – all of which feature the beloved Dove formulas for skin that feels soft, radiant and deeply nourished, making every bathing experience feel royal.