Dr. Seuss and Jane Goodall Institute team up for Earth Day
Dr. Seuss Enterprises and Jane Goodall Institute have teamed up for an Earth Day campaign focused on raising awareness about forest restoration and protecting wildlife.
The campaign includes outdoor and digital advertising, featuring The Lorax alongside Jane Goodall in a forest setting. These visuals will appear in prominent locations like Times Square and The Grove.
It also has a social media element where fans can use a Lorax-themed mustache filter in their photos. For every post shared with a specific hashtag, Dr. Seuss Enterprises will donate $1 to support the Jane Goodall Institute USA’s efforts to protect forests, chimpanzees, and other wildlife that depend on these ecosystems.