DreamHouse Activations: Mattel’s Barbie Is Moving Campaign
Mattel is celebrating the 2026 Barbie DreamHouse with its “Barbie Is Moving” campaign, featuring a U.S. tour, creative partnerships and international activations.
The U.S. tour features a custom pink, 26-foot truck visiting New York, Texas and California through November. Visitors can step inside, take photos, win prizes and explore Pinterest Restyle, which uses Pinterest Intelligence to reimagine spaces with Barbie-inspired designs. Fans can also create themed projects using Barbie templates on Canva.
International activities include a DreamHouse listing on Rightmove in the UK, a partnership with Fotocasa in Spain and a photo pop-up in Canada. Further partnerships are planned in Turkey, France and the Netherlands.
As part of the campaign, Mattel is also making a donation to Habitat for Humanity International to support families in creating a place to call home.
The 2026 Barbie DreamHouse is now available at major retailers. The playset features nine indoor and outdoor play areas, two pools, two slides and more than 65 accessories. Its modular design allows children to combine two house structures into one large house or connect them with a bridge.