Duluth Trading Co. and Hasbro unveil nostalgic collaboration
Duluth Trading Co., a lifestyle brand of men's and women's workwear, casual wear, outdoor apparel and accessories, today announced its collaboration with Hasbro, a leading games, IP and toy company, to launch a nostalgia-fueled collection in time for the holiday gifting season.
Iconic childhood toys
The Duluth x Hasbro collaboration reimagines some of Hasbro’s most iconic childhood toys – including POTATO HEAD, LINCOLN LOGS, TONKA and TINKERTOY – through Duluth’s best-selling Buck Naked underwear and gift-giving go-to's. A curated assortment of these classic toys is also available in Duluth Trading retail stores and online, truly making a one-stop holiday gifting destination for the family.
“Duluth Trading brings the same kind of humor and craftsmanship to apparel that Hasbro brings to play,” said Matt Proulx, Senior Vice President of Global Experiences, Partnerships and Music at Hasbro. “Together, we’ve created a collection that taps into the joy of childhood favorites like POTATO HEAD and LINCOLN LOGS in a fresh, lighthearted way for the holidays.”
The Duluth x Hasbro has been available since November 5, 2025, at Duluth Trading retail stores and online at DuluthTrading.com