East Side Games Group Launches Squishmallows Match Mobile Game

East Side Games Group, in collaboration with Jazwares and Zaibatsu Interactive, has announced the launch of Squishmallows Match, a new match-3 puzzle mobile game set in the Squishmallows universe. Launching globally on September 2, 2025, the game allows fans to pre-order or pre-register for exclusive rewards and a chance to collect a new Squishmallows plush. This initiative aims to enhance the Squishmallows brand by offering an interactive and immersive gaming experience, strengthening its market position and expanding its fan base.

The game contains thousands of match-3 puzzles, promo codes, exclusive access to real-life plushes, daily surprises, and seasonal events. The app will give families an all-new way to collect Squishmallows — imagine all of the adorable new friends that will soon be made! Users will be able to interact with the rest of the Squishmallows community as they can compete in challenges, compare collections, and show off their growing Squishmallows squads.