East Side Games Group Partners with Jazwares for Squishmallows Mobile Game
East Side Games Group is thrilled to announce the company is working with Jazwares to develop a mobile game based on the popular Squishmallows brand.
Since its debut in 2017, the iconic Squishmallows brand features unique collectible plush characters with diverse personalities, a unique design, and ultra soft feel. With more than 2,000 Squishmallows to date, the brand continues to captivate fans of all ages, online and in real life, in more than 55 countries. With the ongoing expansion of the Squishmallows brand into various consumer product categories, and a passionate fan base, Squishmallows will now enter the world of mobile gaming with new and iconic characters from fan favorite squads.
As more than 200 million Squishmallows have been sold worldwide, it’s no surprise the brand has won awards globally including seven Toy of the Year awards from the Toy Association, as well as the Top-Selling Toy of the Year award and the Top-Selling Toy of the Year award by Supercategory in the Plush category in the U.S. and Canada, from NPD (now Circana).
“The Squishmallows phenomenon and worldwide demand have elevated the brand to new heights, including innovative cross-category partnerships,” said Gerhard Runken, Senior Vice President of Brand & Marketing at Jazwares. “As the Squishmallows community continues to grow and diversify, our collaboration with East Side Games will help us deliver new fan-focused mobile gaming experiences.”
East Side Games Group is a leading free-to-play mobile game group, creating engaging games that produce enduring player loyalty. Our studio groups entrepreneurial culture is anchored in creativity, execution, and growth through licensing of our proprietary Game Kit software platform that enables professional game developers to greatly increase the efficiency and effectiveness of game creation in addition to organic growth through a diverse portfolio of original and licensed IP mobile games that include: The Office: Somehow We Manage, Star Trek: Lower Decks – The Badgey Directive, and Doctor Who: Lost in Time.