e.l.f. Beauty signs acquisition agreement for Naturium

e.l.f. Beauty has signed an acquisition agreement for Naturium. Naturium is a fast-growing skincare brand that will be acquired for $355 million, supporting the company's mission to provide the best for eyes, lips, face and skin. The transaction will increase the presence of e.l.f. Beauty in skin care will double to approximately 18% of retail sales. The transaction is expected to be completed around September 30, 2023.

About Naturium

The Naturium brand is known for high-performance, ingredient-based formulas that combine efficacy with an upscale skincare experience at an affordable price. Best-selling products include The Glow Getter Multi-Oil Hydrating Body Wash, Vitamin C Complex Serum and Dew-Glow Moisturizer SPF 50. With an average retail price of approximately $18, Naturium products are currently available at Target, Amazon, naturium.com and select international retailers. Naturium was named 2022 Beauty Vendor of the Year.

e.l.f. is looking forward to welcome Naturium to the e.l.f. family

“We are thrilled to welcome Naturium to the e.l.f. Beauty family,” said Tarang Amin, e.l.f. Beauty’s Chairman and Chief Executive Officer. “Naturium aligns with e.l.f. Beauty’s vision to create a different kind of beauty company with brands built to disrupt norms, shape culture and connect communities through positivity, inclusivity and accessibility. Nearing two decades in business, we continue to deliver exceptional results. In August, we raised our Fiscal 2024 outlook after posting quarterly net sales growth of 76%, marking 18 consecutive quarters of more than 20% sales growth on average. e.l.f. SKIN is one of the fastest growing skin care brands, and Naturium joining e.l.f. Beauty presents a unique opportunity to significantly accelerate the potential we see in skin care.”

Source: www.businesswire.com