Elf Labs announces partnership with Global Solutions for princess costumes

Elf Labs, has announced a partnership with Global Solutions for Clothing to launch an exclusive line of premium fairy princess costumes.

The children's costumes, inspired by Elf Lab's IP portfolio, include Cinderella, Snow White, Sleeping Beauty, Rapunzel and Pocahontas. They will be available in the UK market and online in Germany, Spain, Italy and France.

The partnership follows another key quarter of growth for Elf Labs licensed princess products, which recently saw 42% year-over-year growth in the second quarter in European markets. The newly announced licensing agreement combines Elf Labs' iconic fairy tale princess characters with GSC's more than 20 years of experience designing and manufacturing princess costumes for some of the world's largest licensors.

"We are incredibly proud of our cherished portfolio which is steeped in history and culture, and loved by children around the globe. Our success in Europe is evidence of just that. Pairing up with Global Solutions for Clothing to introduce children's costumes creates a unique synergy to further elevate the beauty and power of Cinderella, Snow White, Sleeping Beauty, Rapunzel, and Pocahontas," says David Phillips, CEO of Elf Labs. "We're excited to continue bringing high-quality products with best-in-class licensees to delight kids and inspire their imagination.“

Together, the companies aim to create immersive play opportunities and spark the imagination through connection, curiosity and collaboration.

Source: www.prnewswire.com