Ellie Terveen joins Dr. Seuss Enterprises as director of Retail Sales 

As director of Retail Sales for the global leader in children's entertainment, Ellie Terveen will oversee all retail relationships within the U.S. and abroad. 

She previously worked as interim senior director of Retail Operations for adidas Global. 

The new hire aims to expand and complement the company's overall merchandising program by creating new contracts and partnerships in nearly every category.  

This includes overseeing relationships between Dr. Seuss Enterprises and retailers and e-commerce, and working closely between the brand's marketing teams, licensing teams, international teams, and licensees.

CEO & president of Dr. Seuss Enterprises, Susan Brandt, added: “Ellie has a proven record of not only heightening retail marketing and merchandising programmes for impressive brands, 

but also being a standout leader, driving teams to exceed their goals. I am thrilled to welcome her to the team; with such an impressive background I am excited to see how she advances as Dr. Seuss Enterprises expands.

Source: www.licensing.biz