Emoji at Aldi: launch of the "Play Sports" loyalty program

In the spirit of sports and exercise, Aldi launches a new s emoji brand loyalty program. This means that, with the start of the new school year, the brand will be present in all 440 Belgian ALDI stores as well as in the world of the popular online game Roblox. From August 23rd  to October 04th, customers can collect 24 new emoji stuxx from tennis, dancing to fitness and other sports activities. 

Collecting and sports 

This is already the fourth edition of the popular emoji figures at Aldi. The items are particularly popular with children and young families. 

“For them, the new school year also means the return to the gymnasium or sports club. By choosing sports the emoji® brand loyalty program, will encourage both the enthusiasm to collect and to play sports,” says Isabel Henderick, Managing Director Marketing and Communication at ALDI.

Aldi is also bringing the emoji brand to life in the digital world. The discounter is dedicating its own universe to the emoji brand in the virtual world of the popular game Roblox. Players can build emoji branded obstacle courses and express their creativity here.

Source: www.emoji.com