emoji Brand and ALDI Belgium Mark seven years of partnership

The emoji company and ALDI Belgium are marking seven years of collaboration with a new loyalty campaign running from August 22 to October 3, 2026.

Seasonal storytelling

The campaign combines emoji Brand Stuxx, entertainment, and seasonal storytelling to create a family-focused experience that extends beyond the regular grocery shopping trip. This year’s collection brings the four seasons to life through 30 new characters, including Flora Flutter, Sir‑Hop‑a‑Lot, Melo Melon, Foxy Felix, Jolly Poo, and Sofie Sniffles, as well as the glow‑in‑the‑dark Winter Wally.

Customers receive one free collectible for every €15 spent, with the campaign encouraging shoppers to collect all 30 characters and complete the four‑season collection. Additional items include emoji‑brand erasers and pencil toppers.

Collector's box

A collector’s box is available for €2.49 and is designed to complement the collection. In-store displays and other point-of-sale elements further support the campaign’s themed experience.

The campaign also features a new musical interpretation of Antonio Vivaldi’s Four Seasons by Belgian DJ and influencer DJ Gab, providing the soundtrack for the TV campaign.

Potential of loyalty programmes

The initiative was developed by the emoji company in collaboration with ALDI Belgium and Boost Group. According to the emoji company, the seven-year partnership demonstrates the continued potential of loyalty programmes to create memorable consumer experiences and strengthen long-term engagement between retailers, brands and shoppers.

Marco Hüsges, CEO and founder of the emoji company, said the anniversary highlights the brand’s ability to turn shopping and collecting into shared family experiences.

Source: https://www.emoji.com/es/the-emoji-brand-and-aldi-belgium-celebrate-seven-years-of-loyalty-success/