Eolo Toys: Brenda Elliott new vice president of Business Development North America
Eolo Toys has announced the appointment of Brenda Elliott as vice president of Business Development, North America. In her new role, Brenda will lead strategic initiatives to accelerate the company’s growth across the US and Canadian markets, working closely with global and regional teams to drive business development initiatives, enhance market penetration and identify new opportunities to support long-term growth.
Brenda has extensive experience in the global Toy industry, being a seasoned and results-driven sales, marketing, licensing and product development leader with over 20+ years experience in managing global brands and creative strategies.
Over more than two decades, Brenda has collaborated with global organisations to develop and market iconic products, negotiate high-profile licensing agreements, and lead teams to achieve measurable success. Her entrepreneurial mindset and results-driven approach have been instrumental in launching award-winning toys, securing Toy of the Year Award and Women in Toys nominations, and expanding product portfolios for leading brands.
“I am excited to join the dynamic team at Eolo Toys,” Brenda commented. “Its commitment to creating innovative and engaging toys aligns perfectly with my passion for delivering memorable play experiences to children and families around the world. I look forward to contributing to the company’s vision and success.”
“We’re thrilled to welcome Brenda to the team,” said Alex Prieto, Eolo Toys’ director of Fun. “Her expertise and leadership will be instrumental in forging new partnerships across North America.”
Established 47 years ago by founder Rafael Prieto, the company now covers a wide range of categories, from outdoor toys to novelty, feature plush and electronic pets. All are developed by its design partner, Toy Zone.