Erve adds Piñata Smashlings to licensing portfolio

Toikido's Piñata Smashlings is the next gaming sensation in Erve's portfolio. Piñata Smashlings, which just launched in July 2023, has already captured the imagination of countless players.

New products in the pipeline

This addition brings a range of categories including daywear, sleepwear, underwear, socks, swimwear and accessories to Erve's portfolio. The market reach extends across the EU and the UK, promising access to this gaming phenomenon to a wider audience.

A significant move for Erve 

Nick Dierickx, EMEA Licensing Manager at Erve, shared his enthusiasm, remarking, "This marks a significant stride in bringing the Roblox frenzy to Erve and our cherished customers. We are well aware of the immense popularity these Roblox games hold among kids. Piñata Smashlings is poised to become a trending game on the platform, and it's our responsibility to deliver these adorable Smashlings to their fans through our esteemed retailers."

Source: www.erve.com