Expanding the Bluey licensed product range into Australia

Paladone, in partnership with BBC Studios, is pleased to announce the expansion of its Bluey range into Australia. This extension of Paladone’s global footprint marks an exciting milestone as Paladone returns to Australia, introducing fun and innovative licensed products to a wider global market.

Products will launch initially for retailers

Three Bluey products will launch initially for retailers: the ‘Icon’ Alarm Clock, a GloBuddies companion light featuring sounds from the hit TV series, and a soft, safe silicone SquishyGlo Light – inspired by one of the show’s most iconic toys, Floppy.

Paladone currently holds the license for Bluey across the EMEA region, as well as in Mexico and Latin America. This expansion will build on that already successful foundation by tapping into a new audience.

New opportunities with retailers

“This beloved Australian brand is a fantastic addition to Paladone’s portfolio, strengthening our presence in the region and opening exciting new opportunities with retailers. It’s a big win for the business and a brand that truly connects with Australian families – including mine,” said Elley Camilleri, Head of Sales for Paladone’s APAC region.

Paladone’s Australian Bluey range is set to be available for retailers from early next year.

Source: https://paladone.com/expanding-the-bluey-licensed-product-range-into-australia/