Falcon’s Beyond and K11 unveil global ‘Retailtainment’ venture

Global entertainment, consumer experience and technology company Falcon's Beyond has announced its first project under its joint venture with Raging Power Limited. The company is an arm of K11 Group, a cultural trading giant based in Hong Kong. Through their joint venture, these two entertainment/retail pioneers are expected to work together to design and launch new entertainment franchises and location-based entertainment (LBE) attractions across China.

Creating state-of-the-art consumer experiences

“As a global giant who shares our mission to develop state-of-the-art, game-changing consumer entertainment experiences, K11 Group is an ideal partner for Falcon’s as we continue our international growth, particularly across Asia, by expanding popular franchises across the world,” said Cecil D. Magpuri, CEO of Falcon’s Beyond. “Firmly established in the United States, Europe, and the Caribbean, we now have our sights set on China, the world’s second largest consumer market, as we continue to grow our company and bring innovative consumer experiences to people around the world.”

Expanding the presence in Asia 

The partnership with K11 Group underscores Falcon's strong track record in China and furthers its investment in global expansion through a larger presence in Asia, where the company recently opened a flagship office in the Philippines.

Vquarium underwater adventure is coming

The first new attraction being planned by Falcon as part of the joint venture is the Vquarium underwater adventure. Vquarium is an interactive adventure that explores the oceans and waterways around the globe in a wondrous story, offering encounters with virtual sea creatures that inspire, entertain and teach. The experience, which spans multiple rooms and levels, will also include a creative food and beverage offering and retail components for visitors.

Source: www.businesswire.com