Fanatics appoints first General Manager for Australia and New Zealand
Fanatics announced the appointment of Sarah Flynn as the company’s first general manager for Australia and New Zealand. The appointment marks a significant milestone in the company’s continued expansion across one of its fastest-growing international markets.
Local strartegy and market growth
In the new role, Flynn will lead the Fanatics Commerce business across Australia and New Zealand. She will oversee local strategy, market growth and relationships with key partners in the region. She will be based in Melbourne and report to Stephen Dowling, president of international for Fanatics Commerce.
Fastest-growing market
Australia has become Fanatics’ fastest-growing market outside the United States, with major investment underway in infrastructure and local talent to support expanding operations. In recent years, Fanatics has added more new partners in Australia and New Zealand than in any other region outside North America, strengthening its position as a trusted partner for leading leagues, clubs and sporting organizations across Oceania.
Flynn brings more than two decades of retail, wholesale and commercial leadership experience across Australia and New Zealand.
“Australia and New Zealand live and breathe sport, so appointing our first general manager in the region is a huge milestone for Fanatics,” Dowling said. “Sarah brings real experience and insight from years working in this market, and we’re excited to have her leading our team in Melbourne and our growth in ANZ. She will play a big role in how we show up for fans across the region.”
Partner portfolio and projects
Fanatics’ partner portfolio in the region includes the AFL, Football Australia, Rugby Australia, New Zealand Rugby, Richmond Football Club, Essendon Football Club, Melbourne Storm and the Australian Olympic Committee. The company will also support its partners at major international events in the country, including the 2026 AFC Women’s Asian Cup and the 2027 Rugby World Cup.